Sunday, April 13, 2008

Partnership with Radio Misty brings BBC to FM in North Bengal and Sikkim

Partnership with Radio Misty brings BBC to FM in North Bengal and Sikkim

Audiences in North Bengal and Sikkim can listen to the BBC's special FM programming for the first time. Thanks to a partnership agreement between the BBC and Siliguri-based Radio Misty 94.3 FM, listeners in the region can now tune in to the BBC's infotainment updates and chat shows tailor-made for India's FM market.  

Known by its tagline "Gungunate raho" (Keep humming), Radio Misty 94.3 FM is the first FM station in Siliguri. Launched in 2007, it has a reach of 80 km and broadcasts programme in four languages: Hindi, Bengali, Nepali and English. 

BBC's FM programmes can be currently heard in 11 more cities in India. In addition to the BBC's main FM partner, Radio One in Delhi, Mumbai, Bangalore, Ahmadabad, Chennai, the programmes are available on Radio Chaska (Gwalior), Radio Choklate (Bhubaneswar, Rourkela), Radio Tadka (Jaipur, Udaipur) and Radio Tomato (Kolhapur).

(Source: BBC World Service)

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Swopan Chakroborty
Kolkata, India
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